The evolution of coffee to ‘3rd wave’
and now: water
Tapping into the Global coffee trend
Water – the main ingredient
in coffee – is not just water.
Quality and mineral content
immensely impact taste - yet
vary from country to country - even
from household to household
”There are plenty
bottled water brands,
but none – yet –
designed as ‘specialty
water’ for the single
purpose of creating the
perfect cup of coffee,
espresso and/or other
beverage“
Scientifically and commercially ‘proven’
Henrik Grum Kjærgaard
Professor
University of Copenhagen,
2009-present
Deputy Head of Research Department of Chemistry
Former: University of Otago, New Zealand, 1997-2009 and University of Guelph, Canada,
1989-1996
Zeina
Maroun
Project Manager
Master in Physical Chemistry
Lead on the invention development
Bent
Porsborg
CEO
Plumrose Latinoamericana,
1991-present
Decades of experience in global FMCG
Kenneth P.
Luciani
Founder/CEO
Baresso Coffee, 1999-2016
Member of Board of Directors and Investor in various companies and start- ups